00:00:00 what are you going to regret on your deathbed what's really going to be important the founder and CEO of gu and gyms and unmatch supplements author of six books and your transformation programs have been used to help over 150 million people when I gave up murder cross I kind of lost my way because my identity was adrenaline I remember getting arrested just seeing the look of disappointment on my dad's face hit me so hard yeah so that's when I decided okay I'm going to get into weight training a little bit more but I want to

00:00:32 study it that completely turned my life around I'm going to risk everything I'm going to move to Venice California and see if I can get myself a weeder publication contract how far are you willing to really go to those dark depths of where failure really is I was one of those people that convinced myself that I was dieting I was training I was sleeping early hydrating this was Next Level know the one thing that disturbs me a lot of these supplements aren't healthy I look at food is going to heal me or Army and I think we should

00:01:01 look at supplements the exact same way Chris gethin welcome to the podcast thanks for having me brother so you're a professional bodybuilder trainer and entrepreneur you're the founder and CEO of gu and gyms and unmatch supplements which is your new supplement company author of six books and your transformation programs have been used to help over 150 million people worldwide yeah thank you very much for having me you got a great place of you brother oh thanks man I was I was glad that y'all you know got to come out and

00:01:35 and uh and see it and get to hang a little bit last night yeah we'll be back good anytime man anytime when the house is done uh y'all can stay in the guest house and you have this whole guest house to yourself we're getting married to you oh that's great we decided yeah oh dude I love that we'll let you know when it's going to happen let me know you know will who's the property manager I uh I think he'd left last night but he's got the long hair uh he got married here last September oh really yeah and

00:02:00 so for friends uh we definitely will we'll hook you up oh there you go tell Richard Branson we're off we're coming here instead we you all thinking about going to Branson's Island well we we noticed that he does have those events available on nectar Island and stuff like that cuz like we got married a few years ago but we still have yet to have the celebration cuz we' got married during covid we're in a courthouse with masks on it's like you know it wasn't quite right yeah well yeah that actually

00:02:24 be a lot of fun so just let me know we should be done around February or so no pressure man yeah so we'll get her done so um yeah tell me a little bit about your your background like where you're originally from and um how you got into to Fitness sure so from Wales grew up in Wales uh on a farm so I'm a farm boy at heart and uh from a young age about 6 years old I started racing motocross so my family was all into bikes and motorbikes and uh I you know got my first motorbike about five six years old

00:03:01 little 50cc BSA and absolutely fell in love with it and uh my dad put me in a race I remember that very first race like it was yesterday at 6 years old like I remember leading the first lap and I don't know how I did it it was just based on adrenaline and nothing to do with abilities whatsoever so my head was way ahead of my abilities and you know I remember wiping out crashing Big Time skid the crap out of me but after that crash and getting away from the race I thought man I love that is the adrenaline and I felt that's where my

00:03:38 identity belonged so I raced Motocross then for about 13 years and then when I gave up that I got into downhill mountain biking for a race for for a few years that was a new sport back then uh relatively new absolutely loved that so that was my kind of intro into physical training I had I suffered asthma very very bad growing up you know I got cro as a as a young child almost died rushed to hospital and uh I'm sure that created some sort of scarring in my lungs and so I always struggled you know racing and I

00:04:14 just had to train a lot just so I could finish a race sometimes I remember going across a Finish Line and the bike would just collapse on me and I just didn't have the strength to pick it back up you know everything was left on the track and I absolutely loved that and uh you know when I gave up murcross and and downhill mountain biking I kind of lost my way for a while because my identity was adrenaline and that was it and I didn't have the adrenaline so just went down a path of like fullon drugs and

00:04:45 alcohol and just partying crazy and doing crazy stuff MH um and I remember getting arrested and being taken to my parents' home because I wanted to search my parents house and knocking at the door and like 3 or 4:00 in the morning and just seeing the look of disappointment on my dad's face just just hit me so hard yeah and I thought this is this is definitely not the route that I want to go so that's when I decided to have a long hard look at myself and uh I was dealing with a lot of pain back pain because I got a severe

00:05:21 curvature of my spine from Motocross and I had a lot of injuries from that and downhill mountain bikeing like immense amount of injuries hence all the stem cells and um you know I I I fell into depression because of the identity because of the pain I was dealing with and I realized okay let's just hit one thing at a time let's try to get this back sorted so you know physiotherapy went to osteopaths massage therapist and it wasn't until I started doing the resistance training that I started feeling some alleviation

00:05:52 of that pain and then the symptoms associated to that pain started to dissipate so that's when I decided okay I'm going to get into weight training a little bit more but I want to study it so I went to college then for 3 years to study International health and sports therapy and uh you know that completely turned my life around because you know I don't know if I'd be here talking to you right now if I hadn't found the gym and then the health aspect of everything going around it because like I even when

00:06:20 I was racing motocross I'd buy bodybuilding magazines but not with an interest of bodybuilding because I had to keep my weight down as much as possible to race the bikes right but I looked at these bodybuilding Publications like comic books I wasn't into comic books so much maybe Judge Dread a little bit um and the old school like Captain America uh but these were my real life Comic Book Heroes and I I I I absolutely loved that so I felt like you know that was some sort of message to say that this is something that I'd

00:06:53 be doing later on down the line and I realized I had to get out of the Social Circle that I was in and that college um qualifications that I got were internationally recognized so then that took me overseas it took me to the US to begin with worked on cruise liners and then further from there different countries yeah so so you went to to school uh you know for uh Fitness yeah and your first job was in America um after that yes and cruise cruise lines what were you doing with that so I started started off because during this

00:07:31 Sports Therapy course I actually got all my massage qualifications as well so Swedish Sports remedial everything aroma therapy uh I went onto the cruise liners to begin with as a personal trainer because I thought this is my ticket out of it I'm out Seer I appreciate Wales a lot more now I'm older but as a youngster I was like I just want to get out of here when I say youngster in my 20s um but then I realized the US is a tipping culture and they were tipping a massage therapist a lot more than a

00:08:02 personal trainers so I applied for that position and started doing more sports massage on the cruise liners I did that for eight months um and then from there I had an opportunity to go to Australia so then I upped everything and left and went to Australia started doing personal training there and competing in natural bodybuilding drug tested bodybuilding shows uh really enjoyed that and after 3 years of doing basically personal train in there got a job in Australia within 24 hours of Landing it was phenomenal

00:08:34 wow this is a land of opportunity and uh I when I was doing this personal training uh this was outside of a gym I thought well I want to do it more remote and I would do my cardio in the morning with these trifold leaflets that I'd created advertising my personal my mobile personal training business that I had yet to create and I started getting some calls so I started training people on the beach in a park in their homes so I didn't have to go to the gym anymore and I would only offer like a 12 re transformation an 18-week

00:09:10 transformation I or 6 months I would not offer like personal training sure because I wanted to get those before and after pictures out of my clients cuz I knew number one that would give them a sense of urgency and number two it' be marketing collateral for myself and I did that for three years and saved everything up to purchase my first gym then in austr and now was training people how old were you when you first uh purchased the first gym I would have been probably late 20s maybe yeah late 20s as you were building uh everything

00:09:40 in your 20s after your your education went to America then went to Australia did you always have like an entrepreneurial mind with it no I just had a lot of I had work ethic more than anything because grow up on on a farm and being a witness to how hard my parents worked like unbelievably hard like crazy like his s days a week you work on a farm you don't get time off really right it's you know even Christmas Day we were working you know I would work for sure you know and uh I think it was just the work ethic more

00:10:09 than eth and I just couldn't sit still I have a little bit of anxiety in me I wake up with a bit of anxiety now that can have a negative but it can also have a positive you know it's very hard for me to lie on a beach for 30 minutes yeah um so when did you decide you wanted to open a gym um I think it was like probably halfway through through dealing with the traffic in Sydney even though I loved you know I started surfing a little bit so I'd surf in between clients and swimming I I loved that beach lifestyle but I just wanted a

00:10:41 little bit of stability because now I'm competing in natural bodybuilding I wanted to see how far I could take my physique as well and I thought well that would be perfect yeah and uh you know I have a passion for MMA and hence why you know we'll talk about it later caged muscle the magazine because I was into caged fighting cuz that's what it was called back then and as into bodybuilding so I combined the both and in this gym we had Muay Thai on one side of the facility and transformation basically facility on the other side so

00:11:11 I started doing both yeah so you know your approaches definitely was different because you're doing the 12we 16 we you know Transformations um you know the idea though that you wanted the before and after so you could have your marketing material that's you know very entrepreneurial so you know at some point did you decide okay you know I'm GNA look for opportunities within what I what my passion is to actually make a a good living and if so what was that like Catalyst I guess I think it was Bill Phillips you know body for life

00:11:49 because he had just come out with his you know he had muscle medium mag no yeah he had muscle media magazine I think it was muscle media yeah and he'd come out with a Body for Life book that was around 20 01 and he had the DVD as well a lot of the time the DVD wouldn't play but that was very inspiring for me to because that was a kind of physique that I was aspiring to you know because I saw like Bill Phillips the Tito Raymond the Mich Hearns in the magazines that's what appealed to me more than the

00:12:16 ifbb pro bodybuilders that seemed more attainable to me and it just seemed a little bit more attractive and just seeing those before and after Transformations I could relate to that and I knew that a lot of other people would relate to that if they see me transform then they think you're a bodybuilder or you do this for a living and they come up with their own excuses and justify them when they see a single mother of three kids or someone that holds down two jobs that's somebody they could relate to so I knew that if I had

00:12:44 a plethora of these Transformations that people could relate to the chances were they'd sign up like they used to walk into the gym and I'd say oh is this all you got cuz it's very small facility a personal training Studio I'm like how many leg extensions do you need dude and then as soon as show them the photo album that I had of the before and afters are like what do I sign so I knew I had something there and I became a body for life coach as well so I would have some of those referrals and two of

00:13:12 my clients a male and a female actually won the Body for Life challenges in Australia and New Zealand oh wow yeah so uh you open your gym you're getting these great results what was the evolution after that I wanted to reach out to more people and uh you know there there wasn't internet back then and uh you know as basically Publications I you know I I failed everything in school I had no interest in being in school whatsoever none uh you know I I was very easily distracted was daydreaming I wanted to be outside I wanted to be on

00:13:44 my motorbike want to be at home didn't want to be in school I had no interested in religious education or anything that we were being taught uh so I failed everything so I knew okay if I'm going to write for Publications I'm going to have to teach myself and at a at that time I felt like I was able to retain content because now I'm learning things that I want to learn so I'd retain it so much more easier right and so I book I bought Miriam Webster's Book on journalistic writing and taught myself

00:14:15 how to write I purchased a camera and uh had some lessons from my good friend Gary Phillips who's the editorinchief of flex magazine and muscle and fitness then in Australia who happened to be from the UK so we kind of connected and uh and then I started submitting content to Publications I knew that if I had pictures to go with the content that I was writing yeah it was much easier for that to get that content published cuz sometimes they'd have to work with a photographer to get the the pictures to

00:14:46 go with the content blah blah blah so I started getting those pieces published in magazines basically around the world bit by bit what was the first um major piece you got got published which which magazine um it was a magazine that is uh no more no more it was called uh Planet muscle okay Planet muscle that was the first publication and was it like a transformation before and after uh no it was all on Cal training oh that was because I had really really bad carbs uh when I started training and I remember a

00:15:19 friend of mine who knew nothing about bodybuilding he said you've got quite developed quads there but why your carbs so skinny and that was the best thing he could have ever ever said to me cuz it's scar me probably kept me up for a week and I did everything that I could to turn that weakness into a weapon and basically that content piece was all about how to build your cars from that weakness to a weapon and did you start uh writing for more magazines after that how how did that evolve and and where

00:15:45 did that lead you to next yeah so I I started writing for a lot of magazines a lot of European magazines a lot of these magazines are no longer there but they were paying very very well it'd be like $12 to $1,500 for an article with images and I was like wow could punch out 10 of these articles a week let's go you know and I'd I'd be very enthusiastic and I enjoyed it and I wanted to make these content pieces kind of Hardcore but um humorous as well because you know Fitness bodybuilding is boring and uh

00:16:15 there was a a guy who eventually ended up um employing me over at WEA public Publications Peter mcgoff rest in peace and his content was very very humorous I don't know if you know Jeremy Clarkson from from Top Gear so when he writes his content it's very humorous cuz cars could be kind of boring as well so I I took little bits from these people and applied it to my pieces yeah so I mean you're getting $1,200 $1,500 a you know an article submitting 10 at a time yeah I was doing as many as I could yeah

00:16:48 you're doing you're doing pretty good there um when did you decide that you wanted to open up your own magazine so first of all uh to go back a little bit I decided you know what I'm going to risk everything I'm going to move to Venice California and see if I can get myself a weeder publication contract with the the US Ami uh so I packed up everything sold the gym went over there and I worked basically for six months just submitting content basically making a pain of myself and submitting the content to Peter mcgoff until 6 months

00:17:23 later he said okay come on up let's have a meeting and I got that contract then for a couple of years um but then I realized a lot of the content even though I was huge fan of flex magazine and muscle and fitness and what weeda had accomplished and I got to have breakfast with Joe weeda and you know he was a hero of mine um so that was a real cool time and bodybuilding was very much thriving at that time as well and I was living in the mecca of Venice Beach and training out of Golds and still competing at this time as well except

00:17:55 everyone's 10 times the size of me and uh I realized because this content was being filtered how I wouldn't really necessarily agree with I decided I'm going to see if I can put out my own publication here so I went and bought an industrial sized printer that cost $7,000 used and put it in my two-bedroom apartment in Marina del re and uh I remember at 2:00 in the morning the first publication being delivered to me the warm paper felt like I'd had a baby delivered to me and I had uh Dorian Yates who's a good friend of mine he was

00:18:31 contributing to the magazine had a few lenda Murray who's uh M Miss Olympia she's contributing to the publication I had Dorian on the front page of the first cover and there a guy called Robert nen who had a lot of unseen images who's based in Australia who I'd got to know of Arnold of Tom Platz of uh uh Franco Columbo all the greats that he allowed me to use in that publication so I was very very lucky and uh yeah enjoyed that you know is I kept it for the most part the hardcore pieces I kept in black and white cuz I really like

00:19:05 that and the more natural fitness-based educational Q&A that was all color yeah running a magazine is a whole other animal yeah it was tough I didn't enjoy a lot of it because a lot of it was marketing and you'd have to get advertisers on board I didn't like that and I was pretty much doing all of that yeah I had a magazine uh when I was 18 called submission fighter magazine and uh you know back then there was grappling magazine that would come out every six months um there was something called full contact fighter and then

00:19:35 submission fighter yeah uh and um you know it went on for a while it's just it's a lot of work to put out a monthly magazine all you know uh work with all the writers and uh that's where I met Eddie Bravo back in the day right I was 18 and I flew out to a King of the cage and I was like oh Eddie I'm I'm Ed Ed clay and he's like I was 18 like what what in the world I thought you were like 40 like nope I just got out of high school last year you know so you had quite the entrepreneurship Spirit from a

00:20:05 young age as well yeah absolutely I've always wanted to have my own my own businesses and those type of things yeah cool and then the later Publications you had to Fighters only train hard fight easy you had quite a few come out after yeah well that was um yeah yeah uh train hard Fight Hard train hard fight yeah that was uh that was otm that was Scotty's so he had the online uh publication was like an online magazine and um and then Scotty videoed all over the world he lived in Brazil for three

00:20:35 years so he's one of the first Americans to go out there and just document document document and so um yeah he would sell he would sell his videos he did really well for a long time right awesome you know back then though the MMA Market the jiujitsu market was so it was so small it was ancy really yeah and uh you know so that's how we know everybody because it was such a small community back then that uh you know you just kind of get to know I'm sure it's kind of like that in bodybuilding though

00:21:03 too once you to a certain level you know all the people that are kind of in it yeah and U and that's what I love about those kind of sports because you're able to engage with all those people like we'll be at an event in a couple of days time a lot of the top Pro bodybuilders will be there but they're like buddies you know where if you go to a lot of uh Sports where it be football basketball I don't know if there's that same camaraderie because you can't really engage with those people so I like these

00:21:28 Niche kind Sports as big as like MMA is now yeah it's wild it's it's wild how how big it's gotten and you know what you realize is people are just people you know and uh you build trust with people the same way you build relationships with people the same way if you're a good person yeah you'll build those relationships if you're a bad person you're probably not going to build relationships and um and and it is it is really cool especially you know for MMA now looking back 20 25 years ago I guess I started in 97 so I don't know

00:21:57 like you know almost 30 years ago um you know seeing where it is you know today and you know knowing a lot of the UFC Champions personally having those uh relationships where you you saw them at the very beginning and they work their way up probably like you see with Mr olympi a through the professional bodybuilding it's really gratifying and you get to see what what it takes to be very successful and I think you you know mentioned this earlier hard work it's all about how how much are you willing

00:22:28 to to grind it out yeah um you know how much has that been a part of of what you've done you know o over the years majority of it vast majority of it because you think about it you know any athlet or any people you people that are training or working to be them their best selves a lot of us convince ourselves that we're working hard or that we train hard but really it's probably about 2% that do you know like I have clients send me videos all the time oh yeah I train to failure I train hard I'm like looks like a warm-up man

00:22:58 you know that's not me being an ass it's just it's it's the truth how far are you willing to really go to those dark depths of where failure really is and you have to Encompass that pain and that discomfort and do the things that you don't want to do on the days that you don't want to do them consistently yeah all the time and that's what leads to a lot of people's success of course there's some people that have a lot of potential or very talented and gifted in certain ways but the majority of us

00:23:23 aren't but can we work out work harder than those people possibly yeah so why not use that as your opportunity to move forward you know like when I was living in Venice California the amount of people and bodybuilders that had this mentality that you had to be in Venice to get notice and get the sponsors and make it to the top where you had people like Dorian Yates you know he had the nickname The Shadow because no one would see him he'd win the Olympia and no one would see him for the rest of the year

00:23:51 because that Monday after the Olympia he's training legs and he's in his dungeon and no one's going to see him again yeah that hard hard work and that ethic got him noticed and that's like that's the mentality I like to go by do you see that idea and that mentality kind of uh going away or getting less right now 100% yeah it's 100% you know it's definit you know I hate to say it because I sound old when I say it an old fuddy duddy here we go another one of those geezers but yeah it's definitely

00:24:21 becoming softer you know I see it with clients you know there's a lot of complaints here and I like why didn't you do your cardio this morning well it was raining I'm like you just told me that you admitted to that you know what I mean your Skin's waterproof brother you're okay you can go out there but those are the excuses that I'm starting to get now that I never had before but it keeps me in a job yeah I mean I noticed that training training Fighters uh when I retired in 2012 that you know people were getting

00:24:48 softer and the fighters would uh you know the mentality of when when I was coming up there was no way I would make these excuses and you know try to act like they were legitimate but um there were more and more you know uh excuses that they thought were legitimate and uh I thought to myself well maybe I I don't want to do this anymore because I wasn't making a lot of money training Fighters and I'd lost my passion so it' be one thing if I was making a great living just training Fighters I was making a

00:25:21 living with my other businesses and um you know I thought maybe you know maybe that the time for this has pass and you know time to go on something else maybe you lost that passion because a lot of these excuses and it's like hard work at the end of the day it's like make my job a little bit easier and speaking with your mother last night you know when she was saying when she was working for American Airlines she said you didn't like not show up right you know you didn't take a day off like chances are

00:25:46 that you wouldn't be asked to come back in the following day because we were talking about well you know about travel it's like flights are delayed or canceled more than they're on time now you know and I wonder if it's because the employ is just go you know what I can do whatever I want yeah I mean there is a thing in society right now where that's you know acceptable and um you know what do they call it quiet quitting where you're really working at a job but you're not really giving 110% and that's a new thing you know as

00:26:17 far as you know maybe there were some employees in the past uh that uh were doing that but uh to have articles written about it like oh this is what we're doing you know and the it's it's really changed I think you know as a country as the United States and as you know a world um you know those values of hard work uh are are are getting less and less taught but it's also making it easier for guys like us for sure who are willing to grind because it's never been easier to be successful sure yeah 100%

00:26:50 And I see that from a lot of people I'm not [ __ ] on America because I absolutely love this country I wouldn't be living here if it wasn't a case but I see so many people come from other countries where they have it so much harder and if they're able to get residency here they really take advantage of it it's like the event that we're going to in a couple of days time is owned by a good friend of mine who's from Sweden and he's come over here some years ago and he's killed it with his clothing line his gym just taking that

00:27:17 opportunity but he really gives back as well really gives back to the community he was just an event here in uh Knoxville gave out thousands of dollars hundreds of free t-shirts and stuff like that really gives back but he knows that there's um many more opportunities here to take advantage of if other people are resting on our Laurels well you think I read somewhere that uh an immigrant coming to the United States is three times more likely to become a millionaire than someone who was born here why is that well someone coming

00:27:46 here they see the American dream you know they want to I mean it's a land of opportunity there's no more opportunity anywhere else in the in the world uh than there is in America there so much that we have here and I think you know growing up here people might not realize that or take that for granted or they believe what the media tells them saying that they're you know uh marginalized or oppressed and these all all these uh all these other circumstances are keeping you from being successful when in fact

00:28:17 you know if you believe you can be successful you know you can do anything that you want to do yeah 100% that's probably why my wife was talking about getting a private jet yesterday and then when you mentioned it it's like well maybe that's going to open the windows now you just never know we only live under the ceilings that we believe you know that a lot of us live under very short ceilings yeah and that's you know when I got into natural bodybuilding the first competition that I did wasn't tested because I had no idea there was

00:28:44 such a thing as natural bodybuilding shows and that was in Wales I managed to get second and I was by far the smallest but I shredded I didn't know what I was doing I just did zero carbs for 8 weeks this will work and uh and then when I moved to Australia and I went and w watched a natural show and there was a guy called Mark castan that was guest posing I was like there is no way he is natural impossible guy was shredded veins all over his abs he become a good friend of mine and I started training

00:29:12 with him we were training Partners I was like okay I've just been living under a ceiling that's way too low this is next level I was one of those people that convinced myself that I was dieting I was training I was sleeping and hydrating blah blah blah but this was Next Level yeah the the the seal idea is really interesting because I think that the more people understood it they would realize that it really is their thoughts that's keeping them from having incredible success even if I look back

00:29:47 you know over the last 25 years I would have never thought 20 years ago I was going to be in this position you know where uh you know where CPI is or running a hospital or any of those things like you know I didn't know anything about running a hospital but you know now looking back I'm like oh yeah I I I could do anything like what what do I want to do put my mind to it work really hard find really good people trust the people that you're with to support you in reaching the goals that you all set together and um but the you

00:30:17 know the ceiling that we put on ourselves probably is the greatest thing that's holding us back 100% yeah like um you think about like a lot of the comments that you see online somebody's successful someone's got a great physique whatever it's like it has to be something other than their work right it's like it's their genetics they're own steroids they're gifted whatever it may be you know those people are being controlled they they've controlled themselves by an environment that is not conducive to their future at all and

00:30:49 that's why I always tell people you know are you going to control your environment or you going to be controlled by it you know we travel a lot travel 9 months of the year but we're able to stick to our work stick to our nutrition however how many people out there use that as an excuse because they've Justified it and allowed themselves to get controlled by this excuse well you know Different Strokes for different folks you know like there's a guy called M Hearn that is very well known in the bodybuilding

00:31:13 industry doesn't compete as a bodybuilder anymore but absolute natural freak I'd say 99% of the people out there think that he's not natural um but I choose to believe that he is natural because that then opens the ceiling for me and my capabilities and what's possible will I reach that status no way but I could possibly get closer to it you know and I think that's where people hold themselves back they ridicule and justify their own excuses and their own complacency yeah the um you the becoming

00:31:45 a victim to the circumstances uh you know seems to be the thing that people do all these circumstances reasons why they can't you know get the physique they want or uh have the success they want at work or this person is holding them back it's them uh but really not taking a look at within you that personal responsibility that you know if it's to be it's up to me you know I've got to I've got to make it happen doesn't mean you can't bring along because you know to be really successful you've got to have a great

00:32:16 team you know and you've got to have everybody else rise up with you and have a shared Vision But ultimately you know I'm the one responsible for for my life and nobody else and I think that we're seeing people push that idea away and put everybody else as the reason that they're you know they're not successful yeah because it's the easy way out isn't it you know and uh yeah I 100% agree with you that you put people in position that are much more powerful and stronger than you are in those certain areas and

00:32:47 you know we say that we you know stand on the shoulders of giants and that's why we see further so that's what we do you know and uh like I have so many weaknesses but my strength is recognizing them and put people in those positions that can work on those strands yeah that's that's interesting I mean you know understanding our weaknesses and not having an ego so much that we can't acknowledge it and put people in place that are better at those things yeah um what do you think it is that uh allows us to do something like that but

00:33:17 keeps others from from from doing it I don't know I think it's just like um you know that person who broke the 4minute mile the first time you know nobody did and then all of a sudden a few years later school kids are doing it yeah actually uh for for those that haven't heard the 4minute mile like talk about that yeah so I can't remember what year it was but you know the first person that broke that 4minute mile everybody thought it was an impossibility that it couldn't be done you know nobody came

00:33:44 close to that but then very shortly after that 4-minute mile was broken someone else broke it then someone else someone else someone else and then like I said you know some years later we had people in school that were beaten at and I don't even know what the what the record is right now but we see that all the time you know we see it in bodybuilding you know you see the mass monsters like Dorian Yates brought in Mass monsters and then all of a sudden everyone got bigger you know nobody thought that was possible until he

00:34:13 brought it in and we see it in a lot of other sports you know and like look at MMA compared to what it was 10 years ago we saw those Cal kicks on Connor like who's who where did they come from yeah exactly now everyone's doing it you know so uh you know I think think you know people just need to see that to understand okay that is possible to me yeah and then they do it but some people will learn by observation other people like I said they have jealousy that you know whatever it is that's holding them

00:34:40 back they have negative connotations maybe they're just not putting out positivity in the universe maybe they wake up and just stare at their phone so they utilize all their dopamine and they don't have anything left Midway through the day to actually put it out into anything good yeah you know I think about this a lot because I think a lot of well-intended people in society uh are trying to help uh certain groups that uh might have not have had the same situations that we had growing up you know good parents you

00:35:08 know learn certain values Etc uh but they call them names like marginalized or oppressed and they do it in a way we've got to help these groups of people so it's a they mean well by it but my biggest like fear of that is that those kids will actually believe it yeah and I wonder if that's what's happening with Society right now you know could we be have a bunch of well-intended people trying to help people that might not have as much as them uh using these words and names that those groups of people believe and that becomes their

00:35:48 ceiling I can't be successful because I'm marginalized I can't be successful because I'm oppressed and they believe it and they become those things that they they're being told yeah because and I'm not [ __ ] on every like therapist that's out there because I know therapy can help a lot of people but I speak to so many people who go to therapy yeah and they're not getting any better right they're not getting any better and I believe it's because they're constantly bringing up the same issues maybe some

00:36:18 of them that they didn't really have or they've grown into this monster that they just cannot shake now and a lot of people are dealing with this like PTSD which really isn't PTSD but because they've been told this is the terminology that's going to be associated with it's like oh now I have PTSD I can't do anything I'm kind of disabled by this yeah of course and whatever you believe you achieve and if that's got a negative connotation Associated around it then you're not going to achieve yeah you know you think

00:36:46 about mindset and I think one of the things that we share in common um is you know is that mindset you know understanding what we believe we achieve understanding that thoughts things and not wanting negative uh thoughts to go through our minds and I think about though how do we you know how do we get that idea though you know to the masses because I believe as you were saying the ceiling is what keeps people from really reaching their full potential because the you know the universe is the limit

00:37:19 and they're thinking the limit is the Second Story on their building and you know how how do you think we could get the masses to actually buy into kind of the way of thinking that we're talking about yeah I think they have to start small because like with the social platforms that are available now we know that instant gratification is at all-time high people scroll they want results right now they see somebody some influencer online they're like I'm going to get those results next week and it's just not

00:37:50 going to happen that way so they have this overwhelm and they give up or they hurt themselves and uh and then ended up justification of their complacency or bad genetics or whatever it may be but you know for instance if I have a client come to me and they're like okay I want to transform what do I do what pre-workout do I get it's like no no no let's look at your sleep first your sleep sucks let's bring that back let's see if we're consistent with that because that's going to take time and then we'll move on to the next week okay

00:38:17 you're on your phone as soon as you wake up you need a bookend your day hour after you wake up hour after you go to bed okay before you go to bed no phone and then we'll work on hydration let's work on getting up to a gallon of water a day you live in a humid climate blah blah blah meditation grounding Earth in sunlight then we start working with the nutrition your train and supplementation so it's bit by bit that they can apply and then I create some patience within those guidelines because everybody wants

00:38:45 everything right now and if they don't get those results as quick as they think they will now they're disappointed and they'll fall off and give up if they see these little baby steps of success even though it may be a little bit slow in the beginning it's going to be more transformational for their future so I always say this is going to be a boot camp that's absolutely fine but then this is for the longevity of your future it's not a 12 or 16 week transformation but we're going to have that sense of

00:39:11 urgency for that future and it just takes a little bit of patience because the chances are you have none because a lot of us are you know dopamin filled we're not releasing enough oxytocin and serotonin to just chill and just be and look at everything in equinity but because we we're just like we want everything now today and you're only setting yourself up for failure um be interesting to go through this exercise so what I've been kind of dealing with is I do work all the time you know I'm super super focused and

00:39:44 when I get focused on something um sometimes it's difficult to shift to something else and so you know I've told myself the story well I'm just working so much I uh by the end of the day I don't have time to to work out um uh I start working as soon as I wake up uh coming with me to the gym tomorrow I love it yeah so you understand kind of you kind of understand my life uh you've seen a little bit of it and you've been a part of the business so you understand all that what would you say to someone

00:40:16 like me who has worked out you know professional athlete in the past but has a a wall that I acknowledge but I really am having trouble getting around or or through the wall yeah what are you going to regret on your deathbed that you didn't spend more time on you and your life and your Lifeline or building your businesses of course bu building your businesses is what makes you happy and it gives you purpose gives you affirmation but what's really going to be important you know like I'm sure you've seen loved ones pass away like I

00:40:47 was just at my dad's bedside for like nearly five weeks I think it was four or five weeks and it really makes you question things of what's really really important of course we love our materialistic possession there's no nothing wrong with that I like wearing my watch I like driving my car makes me feel good but is that the most important thing no it's like you know when I look at some food I'm like that looks fun but is the fun food going to heal my future or harm my future okay then I better not

00:41:14 have that I want to feel and heal my future you know so I think it's the same sort of perspective but it's very very difficult people who are go-getters that come to me it's the hardest part is not getting them to do stuff it's getting them to do less M and just being themselves you know the thing that I did uh some years ago I did a 10day Vass silent retreat no eye contact no reading no phone it was just meditation basically no communication with anybody it's meditation from like 5:00 in the morning till 8:00 in the evening and

00:41:46 that is it and it's the hardest thing you could ever do if we're similar as I think we are it was so difficult and after 4 days you see so many people leave because you have all these thoughts past thoughts future thoughts questioning anxiety All Surface and now you have an opportunity to either allow that to control you or you view it and observe it in equinity without any judgment whatsoever but you have to allow it to become to the surface you get emotional start crying in there for no apparent reason you start looking at

00:42:23 things like God this isn't enough you know like we had a little Pathway to walk in our break I was like God this is Tiny then after about 7 8 days you're like this is more than enough and now you observing things like the sound of the wind going through the grass that you never noticed before when I drove to this destination I didn't really notice anything other than road on the way back I'm looking at the clouds the mountain when I went into a gas station I was like too much noise too much light but

00:42:49 then that actually helps you observe your reactions and what's important and what is important as uh relationships you know uh people that are dear to us and you know we've been given this vessel that we really should be taken care of but we're marketed by the outside world to kind of destroy it yeah and uh you know it it gives you great perspective to really slow things down and uh you know if we're having a conversation you're not thinking about what can I say next or I'm looking for my phone or whatever you you're really

00:43:22 listening because you understand that these times don't last forever dependent on what religious you know religion you believe in I believe this is our only time so just take advantage of us right now and ourselves of course slow things down baby yeah when when you're going through uh the 10 day that seems I mean even a couple days sounds intense when you go through a 10day silent retreat at what point do you have an oh [ __ ] moment like maybe I shouldn't have done this or you know the the the insecurities I'm sure

00:43:56 come up throughout yeah is like for most people I noticed that left it was like the fourth or fifth day for me it was like the seventh day only had a few days left but the times stands still because we're usually distracted with conversation with meetings with working out with listening to music whatever our senses are overloaded that's why I love doing the sensory deprivation tank it's a bit of a detox first of all you may get anxious in there but after a while you're like okay this is how it should

00:44:25 be and it it was just kind of like that on steroids but for me it was a day seven because there was little time left but I realized in hindsight those were the most important days for me because they were the hardest MH so you know day seven day eight you're time is standing still so slow what are what are you telling yourself or what are the thoughts that you're trying to keep from convincing yourself well the thoughts were you know I'm thinking God cuz I get about about 80 emails a day I'm thinking

00:44:58 how many emails have I got even though I've got an order responder on there you know what's waiting for me out there because I've got several businesses um you know I've got clients even though they know what's happening for the mo most part it doesn't stop a lot of that those emails coming in so you get anxious over that that's why it's hard to go on holiday sometime because you're like okay I'm here relaxing but I know my inbox is just going nuts now so those are the hardest parts for me and obviously you know I I was missing my

00:45:25 wife I was just missing communication interaction even though I'm not really a social person I just felt like I needed some sort of Engagement uh but you know I'd say those last couple of days you know I made me realize okay there's there's changes in my life that I've learned from here that I know that are going to make me better so then it was more positive and kind of riding it out yeah and I'm really really glad I did speaking to a lot of people on the last day because now we could talk to the

00:45:54 people that we've kind of seen because you can't make eye contact but obviously you observe and you see people now we're communicating with each other and realizing that we all had different struggles but all very similar in the same and that's being a human on this Earth in this day and age very very different to as you know what it was 30 years ago so you know those are a lot of things that we're dealing with we have this sensory overload and you know the phone is like cocaine it's like alcohol

00:46:23 you know if you want to get cocaine or alcohol at least you have to go out and get it it's here you know you've got your socials you've got your emails you've got your Amazon you've got your streaming it's all here and it's just creating this sensory overload with dopamine that is allowing you know draining that dopamine level where we're just becoming depressed and becoming addicted and it's just not good for uh human engagement with other people or ourselves yeah I I wonder what it's going to be like you know in 20 or 30

00:46:52 years uh you know when you have kids that grew up on their phones or even in 10 years you'll have kids that grew up they know nothing but cell phone and um you know it seems like the more connected that we've gotten with cell phones and those type of things the more disconnected we've gotten yeah with Society because it's really it's it's not real it's not real human connection uh it's it's an addiction actually there's a a saying that the opposite of addiction uh is not sobriety the opposite of addiction is human

00:47:26 connection uh and like I think that uh we're getting more disconnected with the phones I me what do you suggest to people you know use it use it and don't allow it to use you because like we wouldn't have connected hadn't it been for uh been online I wouldn't not not gone to CPI hadn't but n for me doing my research and being online you know there's a lot that we can take advantage of you know I live in a different country to my parents so I use zoom I use FaceTime all the time right you know but I use it and don't allow it to use

00:47:57 me and I think that's where the issues are you know I have the screen time app on my phone so I get that log every day so that makes me a little bit conscious wow I don't want that to be too long even though I know a lot of it is on email but I just don't want it to be on Mindless basically reality TV because that's what social platforms are yeah especially like the yeah Instagrams and the Tik toks I don't have a Tik Tok but um I've got a Tik Tok but I don't have the app my wife made it for me yes smart

00:48:25 smart smart I think we actually were in uh it's not my wife but he uh he made my Tik Tok I don't you got one too I forgot I have one it's funny have you checked his DMS wonder what sort of weird DMS he's got yeah Warren did you check the DMs I don't think we get a lot of DMS on oh okay well that's yeah my wife gets some weird DMS apparently from my friends mostly they don't know it's not me right that's pretty funny actually yeah I would have to tell my friends to be really careful you know that's that's a little much um

00:48:56 you you just talking about you know going through uh you're with your dad for about a month and kind of realizing what's super important I'm sure because you're an introspective guy uh you know you're doing meditation Retreats you're always looking to better yourself you know you have to do a lot of self-reflection in that as you're going through that process with your dad you saw how close I am with my parents too um what were your biggest kind of takeaways or learnings from from that good question I'd

00:49:31 say you know that time is obviously very very valuable it you know without being morbid it kind of does set you up for the inevitable you know and that's what I thought okay I need to be be prepared for this because there time's coming event eventually and some of us one of us has to be kind of strong to ensure that you know everyone sticks together everybody's fine no one else is kind of worrying about the inevitable and you know I guess I just took a responsibility you know it's the first time I probably felt like a big brother

00:50:01 or you know like a I don't know more of a more of a parent within that situation more than anything uh you know but not at any point as weird as it sounds that I feel even though you know the doctors and nurses came to me a couple of times and said you know this isn't looking good I I never felt that he wouldn't pull through I don't know there's always some posit there's always positivity in that and I think you have to be positive and you know because my father's always been a very very tough guy MH very tough

00:50:37 character and uh you know even the doctors said you know this guy is tough because the numbers that were showing up wasn't being dictated to the symptoms that he was showing sure um but of course anything can happen you know they really did take care of him I know that we look at the you know the the mainstream hospital system system or sick care system they really did take care of him so he was in relatively good hands there but it was touch and go and I'd say I gained more strength from it knowing that you know there's little

00:51:08 complaints that we have on a daily basis the Wi-Fi is too slow or whatever it may be they're miniscule compared to what is really important in our lives and I guess that gave me a good perspective you know but understand your symptoms as well because a lot of us and my father was guilty of this because it happened the first time as I told you yesterday when we were in India I've got a gym franchise in India and we were doing a tour of some of the India uh some of the gyms here and my parents came and my dad

00:51:36 started pissing blood and uh he didn't tell anyone didn't recognize the symptoms then all of a sudden found out they he had cancer over the kidney same thing happened this time when he got sepsis you know he's walking around and Mom said God you caught the son it was you know his his liver packing up basically and he went to the hospital the next day cuz he felt a little bit ill and they said well you should probably go to abist with this nearest city MH go to the ICU and he's like okay and just went home and thought I'll

00:52:06 sleep it off and feel better tomorrow and obviously he wasn't so you know one of the things I I I do recognize from that time is just be vulnerable when you need to be cuz I've fallen for that as well it's okay it's broken it's torn it'll be fine yeah you know just you need to be a little bit more vulnerable you know it isn't all about being a tough guy don't allow you ego to get in the way yeah you know the the brne brown I don't know if you've ever seen her uh Ted Talk on the power of vulnerability

00:52:36 WR a book on that too I believe but um yeah she she wrote a book on that too um but she talks about that you know like the the the good things that we happen in that we have happen in our life many times you know come from our our vulnerability so if I share something with you that's personal um and you don't take advantage of of that we build trust and you know the vulnerability allows us to get a better relationship you know the more that we're able to share in a trusting relationship the closer that we get as as as human beings

00:53:10 and um you know I think that you know as society's gotten softer uh I also think that it's been good in that sense that we are sharing more now we can't let the vulnerability make us victims to our circumstances vulnerable and still be responsible yeah if that makes sense you know that makes complete sense because when he was saying as Society gets a little bit softer I was like yeah that could go the other way because a lot of people could be coming across as hypochondriacs know this is a problem that's problem it's

00:53:43 like good God it really isn't right but there's obviously a problem here and they've convinced themselves that this little minus School issue is a lot bigger than what it is you know so how do you deal with that I don't know yeah well I think like you know vulnerable ability with a victim mentality uh brings more pain for sure vulnerability with a responsibility mentality you know I think brings really good things and uh brings Freedom really yeah um and uh so I try to be vulnerable with people you

00:54:17 know like the idea that you know I might say something you might learn something about me that you could use against me but I'd still rather share you know in a reasonable way not you know not uh just crazy stuff but you know in a reasonable way um because it's real and it's life that we're experiencing together and I know that I'm only as good as all the relationships that I have around me you know really it's like if I've got to have good relationships because if I don't um you know I feel like my

00:54:49 relationships are what keep me you know keep me going in many ways my faith my relationships you know knowing that I'm doing my best to treat people well but hey if I've uh you know here are my struggles can we lift each other up together yeah you know yeah I get that like did you feel that because I know that you lived in La for a little while and I lived in La do you find that you know because you're you know you you want to help people lift people up did people take advantage of that at all in

00:55:20 La you know I'm not just singling out LA but some people you know there's some you know flaky individuals in certain places that want to jump on your train because it's going faster than this train yes and they can kind of take advantage of that vulnerability yes absolutely not just La I mean just in life I've definitely been uh had had times where I was taken advantage of but I think that the benefit of being vulnerable overall I know that's a risk sometimes uh you know when I share or become close and the more successful you

00:55:50 get the more you have to really watch it because a lot of people are might not have the best intentions for you but I also know that like my strength is the relationships uh that I've developed over my my life and so I'd rather have that and be reasonable about it not you know not be stupid about it but I'd rather have that and take that chance that's what that uh Ted Talk was about you know the power of vulnerability you know you can get a lot of power for it I feel like in many ways that's where for

00:56:22 me my power you know that's one of the one of the uh places my power comes from yeah you know yeah I totally get that because for many years I was living in India and I got mold toxicity I didn't know anything about it at the time and you know one of the first or the major symptom that I got was just lack of sleep I was literally sleeping about 3 hours a night and I would compare that 3 hours a night sleep to like getting on a 12-h hour flight where you know I'd wake up every 20 minutes thinking it's time

00:56:54 to get up it was uncomfortable it was horrible and uh man I was an [ __ ] to be around because of that you know I was very aggressive and uh you know I because I chose not to recognize the symptoms or chose not to recognize that I should be vulnerable in this situation and seek help I just used that to my advantage I was like I'm still going to outwork you I'm going to out Trin you you know and I'm just going to be this hard and armored individual and uh you know it it was great because it fueled my workouts

00:57:28 I was just aggressive I didn't make eye contacts with anybody and it that was the only time that I kind of was able to release and feel a little bit better and cope with myself but it wasn't until I actually recognized that okay I need to be vulnerable now yeah because I can only keep this up for so long and I'm burning a candle at both ends and I'm burning relationships in the process MH and when I did so I eventually found help with this guy called Dr spag his old in a clinic in alzar Florida and I

00:58:00 was going through this detoxification process after I had brain scan stool samples urine samples saliva samples blood tests like 62 blood tests on the first day that I real that we realized that I had this mold toxicity he described the symptoms to a tea like he knew me and when I was going through this detoxification process I'd see some people after going through the detox with the IVs ala glutathion Etc these people a lot of these people were passed out and I was like what what's wrong with these people I'm going to go to the

00:58:30 gym now I'm going to work out and the doctor said a lot of these people actually aren't as sick as you but you've created this resilience and this Denial in your brain that you choose not to be vulnerable and it was at that point I was like wow okay whatever I think is hardening me is actually killing me so I need to be aware of that and uh Express that vulnerability still have a hard time with it well because you know uh I guess guys with a lot of testosterone and you know some would say Alphas yeah uh any upbringing as well

00:59:06 because if you've been kind of you know if your parents or people around you don't really show any weakness within themselves I think you know as a kid through observation you take that upon yourself too yeah no absolutely and um yeah it's it's hard sometimes I mean it really is to you know completely be be vulnerable because we don't want to sound like we're complet either that's and there is a difference there's a difference between being vulnerable uh and and complaining and you know kind of figuring that out and

00:59:35 being vulnerable in right situations to me ultimately helps uh helps my life and helps other people's life because you know if people feel like they can come to you for legitimate things too I get power from that too because I like helping people yeah you know you got a real problem okay let me talk talk you through it what's going on here what are some different possib abilities and so you know we get something from that too I mean I feel like you know what makes me happiest is helping people I love it

01:00:06 I would rather be helping people you I'm not going to say I wouldn't want to make a living but like I being able to make a living and helping people that's like a dream come true there's nothing better um so uh you know but there is a balance with everything and I think the mindset of being personally responsible that I'm responsible for everything in my life uh you know if you come at least you have that Foundation then you can I'm going to say play but you can work on these other things that might get you in a

01:00:34 little trouble but you're not going to blame it on other things and you realize ultimately it was my decision because that's power you know people have something happen horrible things happen to Children five eight 10 years old and I'm not judging them by saying this but 25 years old you've got to get over that you've got to say look this happened to me and it's awful but are you going to let that situation dictate how you live your entire life yeah at some point it's a choice you know we don't like to say

01:01:07 that say oh that's insensitive I'm not trying to be insensitive I'm trying to get people to realize they don't have to live with that PTSD yeah you know they can overcome it if they choose to be responsible for how they live you know from this day forward yeah I see that i' I've been a witness to it I've never encountered that myself I had a great upbringing uh but I see that so many times where people will blame something or maybe it's their conscious of what hen you know of what happened years and

01:01:41 years and years ago maybe they've turned it into something that is now their reality but they blame that for the actions or their thoughts and the way that they treat people now and you can't do that you know that's a weak way out it's but it's a justification that they've chosen and they run with it and it's just now they're not dictating their own life they're being dictated by their past yeah you wonder too like I I think about this sometimes like is the story that I'm telling myself about what

01:02:10 happened 20 30 40 years ago is it even real you know because sometimes we can make up stories that this is why you know I'm this way or this happened this way so this led to that and that and and then I look back I'm like huh what I was taught as a kid wasn't even true I've been living a lie my whole life you know yeah we we live in these you know a lot of times and I'm I still look at it a lot like is this even real is what I'm believing or did I just make some of the pieces up to you have a little

01:02:48 confirmation bi us as to why things are now the way the way they are maybe maybe I don't really ask myself that question to be honest with you maybe I'm too stuck in my ways I'm think nope that's it and that's that's how it is you know I definitely have taken on a lot of my uh father's traits I know that but I think it's to my best advantage and my wife may uh argue I I don't know but you know there's there's certain rules and regulations that I know that I've taken from my childhood but I don't think it

01:03:19 does anybody any harm you know and I don't think I've made up any of it but you could be right because I've actually read a book on that where a lot of the stories that we you know that we think back to or the memories that we think back to is something that is now been morphed based on time and our thoughts and our beliefs yeah whether there's any true to that I don't know I guess we'd have to interview all my past relationships friends and family what do they say yeah yeah I I definitely don't

01:03:47 want to interview all my past relationships that might be a might be a little rough no um so you know one of the interesting things you know about your career as I was you know reading more about it I think I mean it's it's a big entrepreneurial background but you know and and it seems to be in partly into well personal training but bodybuilding but also you have this super Health side you know the biohacking side all of the different modalities that you work with and put together uh you know kind of

01:04:21 always on the search for how to be as healthy as possible at what point or maybe it was from the beginning did you you know take the the fitness aspect but take it to an even another level because most bodybuilders don't do all the other things that you're doing right what really brought all that together it was definitely the mold toxicity after um you know going through that detoxification protocol like Dr spag would have had me at his clinic for six months to detox as much as I needed to so I needed to research a lot and

01:04:54 continue that at home and now I'm starting to look into coffees because there's a lot of MOT toxins as you know in coffee and in D and and in wines and in dark chocolate I'm like where else does it lie so now I start looking into glyphosate and antibiotics that are in our food because as an athlet as you'll know we double the amount as the general population so we're potentially harming ourselves twice the amount as the general population cuz we're eating twice the amount so that's when I really

01:05:25 started down the rabbit hole of looking into Organics and obviously I wanted to set my cadium rhythm and reset it so then I started looking it into you know sunlight and Earth and and ground and and emfs that are surrounding us and uh you know our environmental factors that are potentially holding us back yeah uh so that's when I started really going down the quote unquote biohacking rabbit hole and looking at ways of then quantification you know looking at my blood sugar levels wear in a you know

01:05:53 24-hour blood glucose monitor and then tracking my sleep and started focusing on my biological age so doing various tests like the Horvath test which is like a methylation test um and then you have like glycon age measuring your glycans and your telmas and seeing what I am now putting into practice to see if it's actually working of course you take it all with a pinch of salt seeing if I'm feeling better looking at my blood markers doing DNA tests and over time having these test time every year I

01:06:23 thought okay I'm definitely on the right track I'm verse in my biological age my biological was 2 years older than my chronological which wasn't bad I was pretty happy with that but then I've been able to reverse it every single year and a lot of it probably is contributing from stem cells of course there things that I'm doing outside of the box but I think a big portion of it comes from sleep you know making sure that you're getting you know obviously our NAD levels decline with age our glutathion levels decline with age so

01:06:52 making all making sure all those things are topped up because you know I'm I'm 50 now in 2 weeks time so I want to continue to do whatever I can to reverse that biological age and feel good and open that ceiling of looking younger and feeling younger as I chronologically get older so that has become a little bit more of my passion but I know that strength such as grip strength squat strength is associated with longevity and making sure that we don't have brittle bones you know they've studied the people in okan hour uh who a lot of

01:07:25 them don't have seats so these elderly people these centenarians are sitting and standing from the floor about 50 times a day that's a resistance training they don't lose their balance and break a hip it just doesn't happen in that population and you have people in Sardinia that don't have a word in their language for retirement so they keep moving and these people again you know a lot of these Villages live on very steep hills as well they're constantly being active and that is fascinating me now so

01:07:55 that actually I have a passion for that more than bodybuilding bodybuilding will always have my pivotal foot in that gym because I love it it makes me feel good it's therapeutic it's not so much for vanity purposes now because I gave up competing in 2009 uh but I just absolutely love it and I'm a better person to be around for it but I like venturing into other things as we spoke yesterday you know we do Iron Man Triathlon or we've done ultramarathon or something that is a little bit more functional as well and uh you know that

01:08:24 aspect will always be within me as well but now I speak at a lot of events I'm speaking at a few in the US here this year Dubai and whatnot where I'm talking about how athletes can still perform at their best or average individuals but not allow themselves to increase their biological age in the process how to reverse it and a lot of it comes down to your Basics that a lot of people don't want to engage in because they want to pay for those bioh hacks you know because today technology is out there and you go to a

01:08:58 lot of these biohacking events and they like I want that NAD supplement I want those blue light blocking glasses the pmf the earthing mat are you working out you following a good diet no right you know it's the fundamentals in place first you know uh but you know as you know in any industry a lot of people want to buy their way sure out or into longevity and have that justification not to put in the hard work but the hard work has to come in first you know but managing the stress like we have so much

01:09:25 stress lives today you know making sure that you know have that cold thermogenesis to you know provide that your cortisol levels aren't too high just to regulate that vagal nerve that needs stimulating to give us more mental stability throughout the day so a lot of these practices I do put in but I fell into the trap a couple of years ago of getting anxious about getting everything in before I'd work out for a sing in a morning I got to get the red light got to an ice bath getting a SAA do the meditation put on a brain tap and I

01:09:54 found myself getting really stressed because I couldn't put in all these modalities so now I just take it at ease and do it whenever I can yeah I mean that's that is interesting because ultimately these things are meant to lower your chronological age make you live healthier make you live longer uh but if what we're doing is a actually adding stress because you're already doing more than 99.9% of the people out there it's really just picking the things that can fit into your lifestyle while being you

01:10:25 know as healthy as possible still getting your exercise and and those type of things yeah yeah and I absolutely love it you know people will say God that's a lot you know that's it takes an obsession well I prefer to have that obsession over something that makes me feel good and it keeps me calm over you know an obsession of I don't know pornography or chasing women in a pub you know that makes me feel good and it lowers my ctis all levels but I take it as it comes you know the only thing that I'd say that I'm doing that is

01:10:56 accelerating my biological ages the amount of flights that I'm taking so you know we've traveled Nine Months of the Year this year you know next year I've only agreed to three events in April one's in Texas Health optimization Summit a retreat in coru and Tulum and that is it let's go so you're only you get three things next year at the moment yeah and I'm just going to like focus on the absolute Essentials not that oh yeah you have the opportunity to go talk at this oh yeah I'll do it I'm not going to

01:11:27 do that anymore if it means like promoting the company at vitamin shops okay I'll I'll do that yeah the um the travel's brutal unbelievable uh you know my schedule through the end of the year every week is already booked like whether I'm going to be in Nashville for these four days for podcast or Mexico or Vegas for the UFC or Germany for some medical conference or uh Thailand and Singapore for Laura's birthday or you know it's like every single week is booked and you know dealing with you know the the airports and the flight

01:12:08 especially on international flights you know you're just grinding it out I do wonder how much that actually affects you know uh affects the quality of our health for sure you know going from time zones and then you know being on a plane being loaded with Wi-Fi and emfs and then having to go through the x-rays and you know being in a you know pressurized cabin with circulated air you know it's it's it's not good it's not good I do whatever I can and mitigate like I'll fast to the you know if it's night time

01:12:41 at the destination I'm traveling to I'll fast during that time I'll wear the blue light blocking glasses known that it's nighttime at my destination I'll wear earthing shoes so I'm grounding myself the second that I go down to absorb those negative Ians of that new time zone so I never get jet lag but still you know that's only keeping the head afloat you know there is still a lot of oxitive stress that is going on so I go high on the antioxidants and hydration and I'll always get an aisle seat to go

01:13:09 to the toilet and do 50 uh toilet squats or whatever so there's movement yeah but it's not the perfect scenario by any means so one of the things that you know a lot about that I don't know much about at all is emfs and I've heard you talk about it um what kind of got you interested in uh the effects of emfs and what do you do to prevent it okay so we were actually talking about this just now we were in vas a while back um God I don't know 201617 and uh we went to a music festival that was in the speedway we

01:13:44 were there for 3 days and every day what are we doing we're going from the speed and there was no phone connection because there was so many people contained in a very small area everybody trying to get on their phones at the same time no one's phones were working and then what do we do we go to Vegas to get penetrated with more emfs so when we left I felt [ __ ] for days felt really bad and it was quite a large group of us and about I'd say a third of them felt the same I'm like what's going on why do

01:14:16 we feel so bad and uh and that's when I started looking into the emfs I was like well no one's phone was working blah and I noticed that one I go to very populated places like Mumbai or whatever I never sleep well in the hotels and I was wondering why that was and uh then we had and I spoke to you about Brian hire from shielded healing he came to the house once and he started talking about you know he went through our house looking at the dirty electricity where the EMF was the highest in our bedroom

01:14:47 and started talking about you know the negative effects in certain individuals uh with non-native emfs not EMF that you get from the Sun or anything like that but non-native you know from my phone and uh so that's when I started looking into it a little bit deeper and started you know the phone case that I've got is protected the fanny pack that I wear is a Defender Shield fanny pack you know to ensure that it mitigates a lot of the EMF and when I started combining both the blocking of the EMF even a box of shorts

01:15:20 that I wear has like Faraday so it protects your your balls testost and uh when I started doing that and combining it with earthing grounding that's when I found like my HRV started to go back up my heart rate variability my sleep started to improve I felt better that I wasn't getting so much of the brain fog because I found myself kind of you know I was doing some talks and I found myself like I'm in and aring and I'm like I don't do that you know where's this Clarity gone and I found that that Clarity started to

01:15:52 come back now I was mentioning earlier that not everybody's electrosensitive my wife isn't but certain individuals are you know like some people can eat peanuts some people can't so I just need to be aware of those sensitivity so ever since I've started blocking that or mitigating that or harmonizing it depolarizing it with all these gadgets that I travel with I felt a lot better and I'm able to quantify it by my scores by my sleep scores and my HRV and you know that can't be Placebo I'm sleeping

01:16:23 you know so that's why I thought okay this seems to be working for me a lot of people think I'm wearing a tinf hat and I'm a bit woo woo but if it works for me then I'm going to continue to do it no mat no matter how much ridicule that I get absolutely uh you talk about grounding and earthing um tell people what that is yeah so you know taking your shoes and socks off walking in nature on the grass on a beach uh or you know like I kind of biohack my way a lot of the time due to travel because if I'm

01:16:50 flying somewhere I'm not going to find a grassy patch at 12:00 at night if I've just landed and Earth myself so I wear these shoes I'm not sponsored by any of these companies I'm talking about but I have these uh shoes called bahi I I was wearing them yesterday when I showed up so as soon as I land I'm able to ground and Earth myself because like if you hold an EMF reader and I've tried this and you have your phone in the other hand then the EMF goes all the way up you know uh but now if I take my shoes

01:17:17 and socks off it goes down because now the emfs aren't penetrating into me they're penetrating through me so it's a same if I'm wearing the shoes is it as good as taking your shoes and socks off no of course but it's the next best thing so I always do that knowing that I'm going to be penetrated a lot when I'm traveling and when I was in India earlier this year my sleep started to go down the wrong pathway again but I was earthing myself every morning I was going for a walk on a beach and you know

01:17:47 doing whatever I could to mitigate a lot of the EMF and the Wi-Fi with all the gadgets that I have and I even have the blanket uh in my hotel room that is made of Faraday and my friend Tim gray said try earthing in the evening as well before you go to bed so I was like okay gave that a shot and then it worked oh wow so grounding in the morning and in the night because I was obviously getting penetrated with a lot of EMF being in Mumbai during the day that was having a negative effect on my HIV and

01:18:16 sleep so that's when I've like okay I'm convinced this is working yeah how long do you uh uh Earth for got 15 20 minutes so I generally go for a walk in the morning walk in the evening that's what I do or if you know a lot of the time I just wear the trainers all the time there's a great book called earthing uh by Clint Ober and you can go on Vimeo or YouTube and watch earthing the movie and you can actually see a lot of studies there showing a lot of inflammatory markers being decreased through uh

01:18:48 earthing so when you wake up in the morning like what is the routine is it you go Earth do you have a supplement routine do you have I'm sure you do like what what is what is the the routine uh to stay healthy okay so I usually take you know I wake up and then you know the first thing I do is usually take like I'll have a glass of water in there I'll have lemon juice I'll have methylene blue and I'll also have hydrogen hydrogen Rich tablets I'll throw a couple of those in there and knock that back and then I'll usually have like

01:19:23 some NAD so there's a product called NAD regen that also has spermidine and res verol in it as well some lipos uh no no no the liposomal vitamin C is in with the glutathion so I'll usually have that first thing in the morning along with a liver tonic called deliverance and uh you know just to help with my liver on an empty stomach I usually do that first thing in the morning and then I'll generally not always in this order and not all of these things but generally I'll do the sauna the ice bath and then cardio or

01:19:54 cardio and then SAA and then ice bath I always finish with the cold and uh and then you know dependent on when my workout is I'll usually work out later in the morning or I'll work out first thing in the morning and do all those things after and I usually finish with the red light if I don't go and get the red frequencies from the Sun itself and Earth is in there somewhere either going out on the grass in the summer in Idaho Winters no I'm wearing the shoes and I have earthing mats in the house as well

01:20:24 I've got an sheets on the bed yeah so how long have you been doing this or a similar protocol probably since about 200 15 16 oh wow yeah yeah so a long time that's that's before biohacking was really a thing right no it was it was becoming a little bit more popular Dave asprey was making it popular at that time there wasn't so many events but Dave asprey's events just had its 10th anniversary now the annual I I I spoke there and uh that's his 10th year going so he definitely made it popular with

01:20:56 his bulletproof coffees and stuff like that and it kind of grew from there and it's been growing a little bit ever since myself and Ben Greenfield just done a second tour of seminars in India and from the first time to the second time because the first time we did it just before covid second time was this year and the amount of people that are actually showing up to these events are obviously grown a lot there's definitely a lot more interest in just the vanity aspect is the Health and Longevity

01:21:21 sector is really really growing you only have to go to like these Whole Foods and you know local co-ops to see the supplement section growing in there to see that it is gaining more popularity um you started uh a new supplement company recently what's what's the idea behind that so it's called unmatched so we've been working on this for quite a while you know the one thing that disturbs me and I'm not [ __ ] on a lot of Brands all the brands because there's some really good brands out there that I do like and I do

01:21:52 advise and suggest to people um but a lot of the brands we are part of the health and fitness industry but a lot of these supplements aren't healthy so how's that part of the health and fitness industry like you're eating a certain way you're sleeping you're hydrating you know trying to avoid a lot of the bad food that's in our supply chain but then you take supplements it's just full of crap yeah and one of the things that I really want to eradicate from the supplement industry was artificial sweetener okay you know

01:22:22 artificial colors flavors of course we don't have that but I don't have as much of a problem for that as I do the artificial sweeteners because it's in everything now it's in bars it's in the energy drinks it's in the Diet Cokes you know the sodas it's in a food supply and it's in a supplement Supply so we're overwhelming our system you know if people want to have some artificial sweeteners every now and again go for it your gut microbiome has the opportunist Flora to help can out balance that you

01:22:49 know we're an amazing species but when it gets this overwhelm now could get possibly leaky gust disposes and uh you know it can lead to Cravings as well for more sweet so I just wanted to eradicate that so that was the biggest part of this formulation or took the longest time I should say you know the formulation of ingredients we did that relatively quick there's a lot of ingredients that are not being used here in the US that we're using some are very rare as well like we don't have caffeine in any of our products we

01:23:23 have what's called parisan which gives you a euphoric effect but doesn't have any of the negative downsides of caffeine like anxiety higher cortisol levels diuretic effect or anything like that none of the downstream effects you know can make some people more anxious so this gives you a more euphoric feeling and then we have a form of creatine for instance called creatine which is creatin monohydrate combined with guadino acidic acid which is GAA a lot of people refer to as GAA so that helps cross the blood brain barrier much

01:23:56 more efficiently to be more neuroprotective so it more more so has an Health aspect to this as opposed to just performance you'll get great performance but I really wanted this to be healthy that of course I can't advise this to miners but if I was to say to my little nieces you can take this I'm not going to feel bad about it so that's what I really wanted to put out there again I look at food is going to heal me or harm me and I think we should look at supplements the exact same way yeah Scotty uh took your pre-work I'm going

01:24:25 to go take some here after this podcast I was giving Scotty some [ __ ] cuz I was like dude do not buy it I'm going to send you some subs he like no I'm bu yeah I feel the same way uh you know we want to support you um but uh he was saying man he's like I've never felt a pre-workout like that you know he was he was singing it its Praises is there something like what's in the Pre-Workout that uh made him say that well there's a lot of things so we have like a lot of products that help with cognitive

01:24:56 function more neut Tropics like cyto Coline acetel carnitine but the parazine is a big aspect to it the Paran thing like it's phenomenal because you know the more you take for instance caffeine the more you have to take because your tolerance increases people are reporting and Shan who was who formulated and isolated this ingredient said the same thing before we were getting all the reviews back saying the more that I take it over time the better the effects wow so I think that's what is what people

01:25:27 are experiencing and then you have people like me you know so the the B2K that is the one with parisan thing and then we have another pre-workout called dissident which is a nonim so parazin is still classed as a stimulant but you could literally take it before bed and you're not going to have any issues sleeping like for instance this drink I'm not sponsored by these guys but there's paranthe in that I had two of those before B at a biohacking conference recently and slept like a baby you know so it doesn't have any of

01:25:59 those negative effects but you can actually there's a few people that do it I do it but I stack both of those supplements together because the ingredient profiles are completely different which supplements do you stack the dissident pre-workout non-stim and the bh2 K because now it's shown in studies as well that there's an ingredient called for instance pkp that is in dtp that is in sorry dissident that works in Synergy it's been shown in studies now with paraz xanthin so stacking these together can give you an

01:26:29 even bigger effect but it's not Essential by any means some of us hardcore do it yeah I I'll have to have to try it actually have to if you're man enough you'll give it a shot okay okay did did did you send me the BH 2K I think so I don't know I'll have to go and have a look if I haven't then I'll send it to you and then we have obviously hydration formula but then we have a longevity eaas so those are your essential amino acids but then we have spermidine and glutathione in it as as well so we have these longevity benefits

01:26:57 added to these products as well and then the electr shred is a hydration product but we also have ingredients in it that help regulate your blood sugar levels cuz a lot of my community have cravings and you know they have you know pre-diabetic or whatever so we wanted to have blood sugar regulating ingredients it sounds like you have a supplement company that has products that are great for working out but also have let's call it some biohacking benefits 100% that's the brand yeah exactly and you know like for instance with the Whey

01:27:29 Protein we wanted to go grass-fed and make of course naturally sweeten and add digestive enzymes to break down those protein fractions and peptides into smaller fractions for easier digestion and make sure there's no lactose in there to you know because there's some people that that have that intolerance we talk about gut health because you know a lot of our immune systems in our gut hormones studies showing that uh this is in mice but uh the mice that were eating their own poop basically um they had the same or or or other uh

01:28:04 mice's poop had the uh same uh immunological response or better than taking a pd1 checkpoint inhibitor for the mice with cancer wow interesting yes wow I hadn't heard about that study but yeah we hear about these have you heard about these fecal transplants oh absolutely that they're doing yeah of course you know that is helping people with their performance their gut microbion Etc but yeah it's everything comes from your gut like your hormones um you know I believe you know don't quote me on this but I believe that

01:28:36 there's mental disorders that could possibly be eradicated by taking care of the health because this inflammatory reaction over time could be like a little rut a little Pathway to the brain and then that turns into a lane and then a freeway you know of this in these inflammatory markers because I see it all time and I'm not saying I'm not a doctor or physician but I see it all the time through my own observational studies when people really fix their gut microbiome and start you know eating maybe the rainbow you know more

01:29:07 probiotic and Prebiotic fiber and you know eradicating you know maybe they took you know a lot of antibiotics in the past or you know maybe they had an alcohol problem and they've C caused issues with their gut and they eradicate this all of a sudden mentally they feel so much better they feel more stable but I do have a shotgun approach where I'm having them do cold thog Genesis either cold showers and ice bath which will help tone that vagal nerve to create more mental stability as well but I

01:29:35 believe a lot of it comes from the gut health yeah you are what you eat some doctors say it's a second brain others doctors say it's the first brain and a good friend of mine who's just arrived in the US today from Germany Dr Dom who's a biodentist he's got a book called Health starts in your mouth where he talks about the microbiome in your mouth having a positive effect on the gut and then the gut leading to the brain health you know yeah it' be interesting to talk to that guy because um you know there's one theory in cancer

01:30:08 that uh you know can be caused by dental problems for sure and I've seen some uh uh thermograms where uh someone has an infection in their mouth and you can see it on this uh thermogram and it goes from let's say the tooth here and you can see the blood flow draining directly to the to the breast cancer Y and you know Fe it's it's obvious somehow that it's feeding this tumor yeah 100% like we know of stories of you know somebody in Boise they thought this person had had a stroke young healthy guy and it

01:30:44 wasn't as an infection in his tooth and it was something what the the dentist did that created this infection and that's why you know we were just in Germany to see Dom who's a world leading bod dentist to get all of our dental work done and undo a lot of the damage that conventional dentists had done to us over the years you know getting ridd of all of the root canals putting in Ceramics now and ceramic implants I had a gold tooth there which looked cool but now that's come out because I was acting

01:31:11 like an antenna all the time you know and uh the one thing that I noticed straight away because I didn't know much about it but Dom's a really good friend and I've watched him speak a few times and he's very very convincing but until you actually gone through it yourself you don't know like I know that he was working on he's works on a lot of SBS and professional athletes where professional football players got a knee issue tried everything and then it was correlated to a Moler or some sort of root canal issue and then fixed that and

01:31:41 all of a sudden his knee was okay because he' gone through absolutely everything else or exhausted all possibilities and for me even though I've got the discipline to say no to a lot of Cravings I was having so many cravings and I didn't know why and when I had this Dental a lot of dental intervention from Dom after a few weeks I realized I had no Cravings wow and my wife was having gut issues very bloated all the time and she said that her bloat had gone it's so bizarre dude yeah you have no idea until you've actually

01:32:14 experienced it yourself and you wonder how many other people are experienced some sort of disregulation maybe an egg gut or like you said a cancer that's being fed and we don't know it's like I'm changing subjects right now but when my father had come out of a couple of surgeries he had because of the sepsis they had to go into his liver drain an abscess in in the liver then he had internal bleeding so they patched him back up and they had to go back in there again and take the patch off he because

01:32:43 he was on so many drugs and morphine and whatnot he he started going through crazy delirium I've never been with anybody who's gone through Del who's doing going through delirium at the time and it was the weirdest thing so bizarre you know he's talking about where's the where's the hay bales why are we in this field and he jump every now and again I'm like what is going on yeah and the one day I went in and he was in a chair now he's out of the bed he's in a chair they're moving him around I'm like can't

01:33:14 we just get him facing a window because we're in this place called abist beautiful view the ocean's right there but he's facing inwards still out of his mind and apparently the next morning he starts getting pretty nasty and he's like you're holding me here against my will to the nurses call my son he's going to get me out of here whatever and they said okay and they tried calling me I wasn't answering and they just said let's just put you by the window and I'll call him again they put him by the

01:33:42 window and when we came in he's completely back to normal 100% like it happened that quick and I'm just saying that because there's so many things that in our environment that we have no idea that could possibly heal us you know sometimes we're we're arming and iring and thinking it's normal or we're dealing with some sort of discomfort like it's old age yeah when it necessarily isn't because we do have the technology or the open-mindedness to today to experiment with these things and see what works and what doesn't and

01:34:13 it makes me think how many people are in these hospitals that don't have that window or not have the understanding that could that could possibly heal what you think about with covid everybody was in a hospital they couldn't see their loved ones you know they're they're stuck in this room afraid the fear of covid too you know cortisol levels yeah raise up no vitamin D no vitamin D and you know I know Co was a thing my my best friend died 42 years old of Co he yeah very uh you know he he was overweight uh high risk but

01:34:49 you know don't deny it was a real thing of course but I do wonder if how we treated those patients uh increased the amount of people dying and I'd be willing to bet that it absolutely did you're leaving people alone in a room no loved ones you know no oh you're going to talk to your your family on an iPad oh they're getting ready to put a tube in you you're about to go you know go to the ICU put you on a ventilator bye I love you you know it's like no connection yeah and you know they wondered why they were getting the

01:35:24 responses and uh I think it you know had something to do with it for sure like if you're in a hospital situation you feel alone as it is yes you know yeah you've have your visiting hours but you feel alone and you can tell that you can sense that when you're in there you want to give more of yourself to strangers uh so I could only imagine how debilitating that would have been for these individuals you know where it's just so easy for them to give up of course you know they don't always have a say in a matter but I'm sure that was a

01:35:55 major major contributor you know I could only imagine what those people you know rest in peace were going through at that time of being completely alone yeah you know and I don't know because I know a lot of the hospitals are understaffed so I'm sure they a lot of them were ignored as well yeah well you know I think that the the Personnel did the best they could of course they were following this specific set of rules but a couple months before Co happened I was doing a a podcast and someone asked me uh they

01:36:25 asked me a question something about my biggest fears I said well honestly I I've been with so many people as they dying you know through the hospitals to cancer and I've seen people that have been abandoned by their families so the they had caused or had so much friction in their relationships that nobody wanted to be with them wow and um uh or they just didn't want anybody any of them around and uh but you know so in those last moments we always try to create an environment you know that's loving and that lets them feel loved and

01:37:01 comfortable and so but I said in that interview my biggest fear was dying in a hospital alone where nobody none none of my loved ones were around me yeah and you know then you you saw what happened with Co and it was like that that nightmare situation was you know being pushed as this is what we're doing you know then you can't go to the funeral then you can't go to you know it's like they were separating and they were downplaying the importance of human connection you know whereas that could be the most healing thing that there is

01:37:34 yeah for sure you know that's one of the things that they've said isn't it about the blue zones these people that live to a disproportionate age yes you know what is this the common de denominator amongst them and is human connection you know having the meals together eating together you know working together communicating and family you know that was a big part of it actually my good friend Tim gray actually did a post about this today you know what is the thing that could potentially push you

01:38:00 towards death 60% more than anything else and that was lack of human connection well yeah and that's that's exactly what happened you know during Co don't go outside don't go in the sunlight don't get exercise yeah you know all these things that we know intuitively we know that it's good for yeah and the crazy thing is is that the liquor stores are open fast food joints you could go and get your fast food or you can go and get delivered the gyms are closed yeah like go figure you talk about a uh giant contradiction and and

01:38:34 not reading the room of the world yeah you know what does what do people need and they give you the opposite and ultimately it's people too you we have to take responsibility as Society because we allowed that to happen yeah for sure you know there were some of us that were speaking out I was speaking out I got banned Shadow banned on all all you my you YouTube my Instagram everything you know cuz I was spreading misinformation course uh but now you know a lot of the things that I was suggesting yeah and everyone's posting

01:39:04 about it now turned about about right but yeah exactly but you got ridiculed at the time I'm sure oh man yeah it was I just I just wanted people to die those type of comments like I don't want anybody to die actually just have a different idea behind you know than this craziness that we're we're experiencing um uh you were editor of bodybuild mhm um what how how did that start that was was that the biggest Fitness site in the world for a while big biggest health and fitness site in the world yeah it

01:39:34 was uh absolutely unbelievable like when you said earlier about you know my video series getting over like 10 million downloads it's more than that now all because of bodyb LC the traffic that they had was unbelievable and the reason why I had some sort of recognition in India was because of that website as well the conversion wasn't there from India when it came to purchasing supplements it wasn't even in the top 10 but the traffic was there's a lot of people there but a lot of enthusiastic people as well and uh so I was obviously

01:40:03 I had my own magazine but I was contributing to a lot of other websites and magazines at the same time and uh I was flying around the country for bodybuilding.com parttime and I was writing for other Publications covering bodybuilding shows as well and I could get my content pictures and articles to bodybuilding.com quick ER than the other writers and photographers to could get it on their websites um so that was ATT traction and obviously I was publish in my own magazine so Ryan DeLuca said you

01:40:35 could potentially be a good editor and chief do you want to go for the interview sure so cuz I wasn't really into La I you know I I liked it for its opportunities but I'm not a city slicker by any means you know I like the Four Seasons I like camping I like mountain biking like snowboarding and uh when I went for the interview in Boise I was like this is a place I love this and uh you know I remember Ryan ducas then Father Russ driving me around and said yeah see this traffic here you won't have to deal with that because you're

01:41:08 going the opposite well I'm like what traffic dude there's no traffic here and it was cheap and and whatnot so uh yeah I got that position and uh moved to Boise Idaho and absolutely loved it and you know when we when I started there was about 30 of us mhm in the office and the and the warehouse and then by the time I left there was about 500 people it was just insane the growth was out of this world what year was this 2007 2007 2007 and uh you know the thing with Ryan he was definitely a Visionary you know

01:41:42 he would start up distribution Sensers right next to an airport so the shipping would be so quick there was no Amazon in as well and uh he would just provide free content so I would do these video trainers people like Jim stepani Steve Cook Jamie een would all do do these video trainers and each one of these video trainers would cost a couple hundred thousand of dollars to make but he never charged the community at all he would make his money basically off the selling of supplements and other vendors

01:42:10 supplements that would make the money and he was just building equity in the brand and all the events like the Olympia the AR classic they were always the head sponsor and it was crazy being on those booths because as soon as they opened the door people would like Sprint to the booth like it was a concert you know just to get the free shirt oh nice you know but it was great branding and it was a a great time and we were putting out about 38 articles per week wow quite a lot of videos podcasts you

01:42:41 know it was a Content Hub and the Forum was the biggest Forum in the world as well and it was just absolutely nuts but his great time and did uh he eventually sell he did sell he sold it for like half a billion nice job half a billion dollars yeah and uh just went straight into VR at that time and built a company called blackbox VR which is absolutely crazy because when I went and tried out the machine for the first time I was like I don't know if this is going to be the thing cables you know but these

01:43:11 you're basically in a game it's gamified and you know you're bench pressing or you're punching and you're squatting to kill the opposition or to throw balls in this direction and you know again it works with AI it understands your body over time so it knows how much resistance in ttention to give you and it's a fullon all over body workout that's done in 35 minutes but it feels like it's 10 because it's so entertaining yeah so uh yeah what is is is blackbox VR still yeah still around so yeah he like I said he's ahead of his

01:43:50 time like he has people like Tony Robbins and whatever that are customers but he's he had a facility in s uh he's got one in BO got one in San Francisco I think one in Salt Lake possibly as well so he's got these places where you can go in and train on these machines but uh I I know someone like Facebook Google whatever they're going to acquire that company I guarantee it you can't buy one of those machines house you can yeah you can yeah you can you can buy one of those machines for sure I'd suggest that

01:44:20 you come to Boise try one out and see if it it rubs your rubub yeah exactly yeah definitely want to check that out I mean that's the thing about working out that's been hard for me is you know coming from a fighting background I get on the mat it flies by and it's fun but when I go to a regular gym I'm like I mean it's just like this it's a mental Battle of not you know and this part of it but um so yeah hearing like a VR thing I'm like oh maybe that would be fun and I I don't know anybody that's

01:44:50 been in one that didn't enjoy it really yeah it's it is really really cool that's cool yeah yeah yeah one I was going to say one of my friends Chris cavalini he owns nutrition Solutions was a food prep company it's all the food down there he had his back injected uh at CPI about 3 months ago three months ago and life changing from him man so much better yeah it's it's incredible watching uh what the stem cells do for these disc patience because there's nothing worse than a her in a disc everywhere you move it's like yeah

01:45:29 for sure you know what's that wrestler's name for Mexico Oscar oh um he was down there yes uh can you remember his name babe oh who's the big he's the biggest one yeah he's only little fellow is he yeah Rey Mysterio that's it Reay so he was there the first time that I was there and we both know Chris really really well and we both convinced him to go there because Ry had his back injected as well and it was it was great for him yes so yeah it's phenomenal what you guys are doing down there man like I

01:45:59 don't think I don't think I've got issues bad enough in my back to require injections but everywhere else it's been lifechanging man yeah no it's uh it's incredible watching I'm like what did uh you just came down for just regular overall health correct or no no I came down the first time is I either 2020 or 2021 uh I torn my tricep off the bone 68% of it like completely off and a lot of people don't come back from a tricep injury that bad you know I had to have my tendons reattached they had to drill

01:46:32 through my humorous andna to reattach them and i' I've torn a lot of stuff like you know I was hel boarding in Himalayas Tor my hamstring torn my PEC a lot of this is not in the gym it's always outside of the gym so you know separated both my AC Johns uh a couple of times mountain biking and surfing torn stuff up all the time man a lot of the time and uh it was the tricep was definitely the worst so a year after the surgery I was still only using like 25 to 30 PB dumbbells and that was causing discomfort I could literally press like

01:47:09 that out very wide I could not come in close because any of that downward pressure would just cause so much discomfort and pain and uh so I came down and had the stem cells specifically for that so at the time that I came down a CPI I had about 70% discomfort and about 30% uh strength if that after 6 months I now had like 70% strength back and less than 30% discomfort in just 6 months and now I would never even know that I've had it torn oh that's great yeah it's been absolutely phenomenal and I really

01:47:48 didn't think I was going to come back from that I've come back from every other injury you know I had stem cells like in my shoulders in my knees you know I've got a torn ACL in miniscus right now as we speak but because I'm just having a stem cells in I'm avoiding the surgery and I'm just being very careful on my warm-ups basically if I run downhill for a duration of time okay I feel it uh but I'm just doing whatever I can to avoid surgery now yeah that's that's what a lot of people do you know

01:48:16 they they they'll do it to avoid surgery I mean if someone like for shoulders if they don't have a complete tear in their laum or rotator cuff we can generally grow that back knees are a little bit different especially like with the um meniscus and those type of things it's a little little harder because of the shape of the meniscus but ACL if you still have a piece on there uh we should be able to grow that sucker back yeah um we do it you know on a regular basis well I was one thing that really shocked

01:48:43 me is that I had the stem cells in 2021 in my right leg I had an MRI obviously to show that the cartilage was lessened quite a bit over the right and a year after that cartilage had come back that was a crazy thing I wasn't expecting that when I had that MRI yeah and uh you know I didn't really necessarily have that much discomfort but just to show that as a preventative this really really works as well that was very very helpful and like you know I've torn my uh laam my rotator cuff I currently have

01:49:17 a torn super spinatus and infraspinatus but again I'm avoiding the discomfort and the surgery cuz I've had surgery before I've got this shoulder anchored down um by having these stem cells you know and I think of it of course not just only as a cure I want to get it done every you know three four years or whatever as a preventative CU I know I'm not going to slow down yes you know but I don't want to pay the price when I'm older for what I'm doing to my body right now yeah absolutely you know and

01:49:45 like for getting injections and let's say like the shoulders or the knees you know we can we can use like a PRP instead of the lysate uh and you'll have less of a uh immune response kind of less of an effect but it's really great for maintenance so you don't have a complete tear you got a complete tear you want to put some proteins or uh or lysate in there uh because they really help the stem cells grow got it you know it makes the uh it makes a scaffolding system in there you can still make a scaffold with

01:50:21 uh with the PRP but it's just not as rich as that uh platelet lysate and um the stem cells don't grow quite as well but the good part is it doesn't hurt near as bad and it doesn't cause you know it doesn't take the three months to kind of of immune response to recover from it right so we do that a lot of times you know with athletes we'll switch to a PRP if they have a competition coming up got it you know our stem cells and this isn't knocking anybody else and saying oh ours are so potent but they really they really are

01:50:55 so potent they take you know it's not one of those things you're not going to grow back a labor them in in two weeks yeah you know if you want the full effect you've got to give give the the labor the best uh chance to grow and that is by putting the cells in that specific area kind of keeping them that in place and having all the fertilizer per se to allow those stem cells to grow yeah um see I don't I don't mind the discomfort you know I've got a high uh pain threshold anyway that's got me in a

01:51:23 lot of trouble in the past anyway with some of these injuries I'm like I'll be okay but you know something's broken or torn so I don't mind the injections and I don't of course it's difficult taking a few months off training you know hard training but I have the discipline to do that and just go you know what I'll just do more cardio more swimming more cycling or whatever yoga whatever during that time so I don't mind making that small sacrifice for the long-term success that I get out of it as opposed

01:51:49 to doing the PRP because I don't have a competition but I can off the training even though it is my mental therapy yeah I'll sidestep and just do something else yeah absolutely um well we've been going almost two hours man anything uh you know you uh want to bring up that we didn't talk about um one of the events I'm speaking at an event in Miami the Miami Wellness conference 28th of September I'm going to be at in Dubai uh the week after the Olympia well I'm at the Olympia 10th to the 13th and then

01:52:21 that weekend after I'm going to be at Dubai at the world biohacking Summit what do you speak about like what's the what's the presentation about so that's going to be about health longevity and performance so you know a lot of people will go oh well I'm not really into training I don't want to look like a bodybuilder well it's not about that it's all about increasing your bone strength increasing your confidence your energy but how can I do that in a healthy manner or particular you know I get people that show up to these

01:52:48 biohacking events that really into bodybuilding you know well how can you combine both it's like when we've done Iron Man's I've done video series to show how you can compete in Endurance Sports without sacrificing muscle cuz a lot of people are like1 130 or whatever you know how can you do both so I like to combine the both on those and how to use quantification to improve your longevity but not get overwhelmed by it because a lot of people rely on technology a bit too much yeah were you the most jacked Iron Man person out

01:53:20 there for sure for sure for sure but is cool because that Community is so encouraging they're like great CES dude yeah you're doing well you know even though they're passing me you know I like to participate I'm not there to try to win anything and I've tried it losing a lot of weight you know I did it like fasting and on keto I tried it you know being bigger 220b didn't make any difference to me so I was like okay I'll keep the muscle and I enjoyed it yeah that's awesome I can I can only imagine

01:53:49 like yeah I would think that having that much muscle you know you would get a more tired for sure it requires so much more oxygen and a lot more fuel is basically like I'm a moving Buffet I'm just eating so much food just to get through this but you know if I wanted a sacrifice muscle maybe I wouldn't so much but you know I I I don't want to I like to combine both and tell us uh your website uh for the for the suppon company unmatched sus.com unmatched sus.com yeah don't get it mixed up like my dad says unwanted yeah

01:54:23 make sure we won't do that well Chris thanks for coming I'm happy that you're here and uh hopefully you know come back in six months or a year we can do it again it's a pleasure mate thank you ever so much for having me Ed all right thank you appreciate it bud